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Like
the name says, Consumer Direct Marketing is simply marketing
without many of the middle steps usually employed... like stores
and advertising. Without these and other middle steps, much
of the cost is eliminated. Those savings can be directed to
several areas. One is product quality, and our products speak
for themselves in this area. We won't bore you with our personal
product opinions, because your opinion will be the only one
that counts in the end anyway. When we get together we'll show
you all the products you want. Then you be the judge.
So if there is no "store" and no advertising... how
does the product finally reach the consumer? The answer is simple...
through word of mouth recommendations... direct to the consumer.
Your training in the process is what I provide, like thousands
of people just like us taking advantage of this home business
model. That's what we're paid for, because that's all we do.
The company we represent does everything else.
This statement is so important to people like us who could never
manage the time and money investment to set up an entire business
from scratch. This is the statement that enables and empowers
us to change our lives.
Here's the "NO"
list... the list of things you won't have to do. Pay
careful attention because you have to do ALL these things
in a conventional company.
 NO
large investment.
NO
Inventory
NO
need to deliver products
NO
repeat sales presentations
NO
pressuring customers to buy
NO
billing or collections
NO
complicated paperwork
NO
risk
 Which
leads me to one of my pet peeves... folks
that would love to have their own business, but fall back
on the old adage... "But I can't/won't/don't want to/couldn't
see myself/would die before I/wouldn't consider... SALES.
- Have you ever made plans to go to a movie
with another couple and discussed what movie to see beforehand?
Did you use what you've heard about the choices to influence
the final choice? Was that selling?
- Have you ever disagreed about which TV
show to watch... discussed it and made a decision? Was that
selling?
- Have you ever told your best friend about
a sale you took advantage of and how much you liked the
product? Was that selling?
- Did you ever tell your child why busy streets
are dangerous? Was that selling?
- Did you ever recommend a dish at a restaurant
to someone when they ask you what's good? Was that selling?
OK, you're getting my point. The only difference
between all the activities I've mentioned above and what
you've come to know as "Selling" is the fact that
you didn't get paid. But now you can earn a serious income
by making use of your natural ability to influence others
when you feel strongly about something. Our job is to show
you how, and then your job is to show others how.
Here are two things you just have to embrace
if you're going to succeed in ANY home business:
- "Selling" is something we all
do every day... all day long. We're all good at it... if
we believe in what we're selling. We just don't get paid
for it.
- Just about every good home business opportunity
involves developing the ability to influence people to some
extent, unless you plan on "making" something
yourself. Of course, once you make it... you have to "sell"
it. And if you're busy selling it, how will you have the
time to make it?
 Does
your head hurt yet?
The sooner we realize that we're all good at it anyway...
get past the paranoia and learn to enjoy ourselves, the sooner
we can start taking control of our lives with this business.
It's our job to teach you, and teach you how to teach others.
We'll have fun doing it, believe me. We take this enjoying
ourselves thing very seriously. Every hour we spend working
our home business is an hour of our "spare time",
so we aren't shy about enjoying ourselves. We don't like wasting
our spare time, and we won't ask you to do it either.
Whew... that feels SO MUCH better. Now to move on and explain
how we present this business...
In a few simple steps:
- We find someone who may be interested in
making extra money and/or trying some really good products.
- We spend 30-45 minutes making a little
presentation describing the products and the opportunity,
sometimes together and sometimes alone. Its not polished
and we're not public speakers. We just give people the information
as we understand it, telling them our story.
- If they're interested, we help them open
a trial account so they can buy a few products with a money
back guarantee. They look through a catalog and call a toll
free number, and their products arrive at their door in
a few days.
- If they like the products, they buy them
again... and again... every month... and we make a few dollars
every time they place an order.
- If they really like the products they may
buy a few more, but they don't have to.
- If they like the products enough to recommend
them to other people, we help them make the same little
presentation, and our company pays us both a bonus.
Notice you haven't done anything different
than recommending a movie or telling someone about the new
store down the street, only now you're getting paid for
it. Congratulations... you're in Consumer Direct Marketing.
And people all over the country are making $50/month, or
$500/month, or $5000/month or quite a bit more, because
they liked what they were doing enough to just keep on doing
it for as long as it took to reach their goals. And they
realize that the income is residual... that is... its paid
every time a customer orders, for as long as they order.
So what's the best way to describe what we're talking about?
Simple.
It's A Business
to Last a Lifetime
Actually, it can last longer because you
can leave it to your family in your will. Try that with
your current job.
Oh, and if you don't like the products, two
things happen:
1. You return them and get your money
back.
2. We stay friends.
In almost 9 years of presenting
this home business opportunity to friends, associates and
family members... we haven't lost a friend.
Why? Because we won't let that
happen and with the company we've found there's no way to
get hurt. Since you can't hurt yourself there's no way to
hurt anybody else. Remember... all these products come with
a money back guarantee. It covers everything. Do you think
we ran out and offered these products and recommended this
company to our friends and associates before we were sold
ourselves? Hey, I'll be the first to admit we're a little
bright eyed, but we're not idiots. Remember one of my first
questions to my friend was: "Had he tried some of the products
or services from the company and did he like them? ... he
said: "YES". I was looking for that answer and your friends
will be too. This is a business based on TRUST and BELIEF.
If your friend doesn't trust you he won't believe you either.
And one last thing. Even though we tend to
think that this opportunity is good for everybody we know,
the truth is that the business end of a home business probably
isn't for everyone. When you realize that what you're "selling"
may not appeal to everyone, you'll be on your way to success
in this or any business.
Interested yet?
© 2000 RJA Product Systems, LLC
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